C
haitanya Ramalingegowda, Co-founder and Director, Wakefit.co
The emergence of Covid meant that countries all over the world had to go under a full-fledged lockdown. Some of the companies fell to a slump whereas some startups made the most of this lockdown and became profitable. Internet frenzy took over the World. One of the D2C brands present in India was providing top-quality mattresses and they carved in their niche. They really came to life during the Lockdown as people started understanding the importance of good mattresses as for that time period their homes would become offices, libraries, schools, movie theatres, etc.
Image: Image credit: Wakefit
