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Hand holding light bulb

We’ve heard all sorts of analogies about the earliest days of building a startup — it’s similar to building the plane while you’re flying it, or like learning to share your legos, or it often feels like a monster chewing on your leg. 

Irving Fain adds a new one to the list. “It’s like a video game where pieces of the game map only illuminate as you walk around the different regions,” he says. “Building a startup is in some ways like staring down this map that is mostly dark — so you don’t know if you’re maneuvering off a cliff.”