Even though Silk + Sonder had customer traction, Meha Agrawal, its founder and CEO, got many nos—far more than her male counterparts—when raising her pre-seed round for her self-care and mental wellness brand for modern women.
"Forget all the dos and don'ts around fundraising for your pre-seed round," she said. "Know your value proposition and define the investors who are attracted to it." Then, research them and don't be afraid to reach out without an introduction, she commented.
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