With the recent pandemic and more people not wanting to leave their houses to shop than ever, eCommerce has boomed in 2021. The rise in share prices of Shopify (SHOP) and Amazon (AMZN) in the last 18 months is certainly proof of that. That trend is set to continue.
Because more shoppers are demanding online service, the industry has grown more and more competitive. That means standards of service and experience are constantly increasing and store owners are jostling for the one-up over their competitors. Independent eCommerce store owners are also having to compete with the likes of Amazon, with their Prime offering and free 2-day shipping.