Innovation has always been a way for a company to differentiate its offerings from the competition by seeing and doing things differently.
It used to be good enough to innovate once in a while and every so often, a company would come up with something new.
But now it’s essential.
Responding to quickly changing consumer behaviors and market conditions requires fostering a culture of innovation. It’s easy to say; after all, realizing that you must innovate is only the first step – the hard part is actually delivering it.
