Here at Mashable, we chronicle significant social media campaigns on a daily basis. Some are notable simply because of a brand name, others get recognized for the technology or platform they employ, but the best always rise above the rest in how they resonate with readers and online audiences.
Social media affords brands limitless potential in the realm of creativity. The most creative of the bunch find a way to make something magical or unthinkable happen. Remember when the Old Spice guy’s viral videos were the only thing anyone could talk about? Or what about the controversial Foursquare (
) badge crafted by MTV that encourages young adults to check in at STD clinics? These are not your garden variety social media campaigns.
To read the full, original article click on this link: 5 Game-Changing Social Media Marketing Campaigns [Mashable Awards]
