Why do some innovations succeed while others fail? How can we predict which will succeed and when? These aren’t easy questions to answer but there are some principles that help us understand what success is and isn’t.
Let’s begin at the point where an innovation has been developed, has found some early adopters and has made its first tentative steps towards commercialization. To move beyond this initial phase, an innovation must be “good enough” to meet the needs of a particular market.
