Michael Dell founded Dell Inc. in 1984 with $1,000 and an idea to build relationships directly with computer buyers. In 2010 his company earned $52.9 billion in fiscal net revenue, in a market that is more competitive than ever before.
Dell’s first rule to keeping an edge: failing.
“When you get a business that changes very quickly, you get some of that naturally,” he says. “You just have to change. To be successful, what you have to do is have an acceptance of risk and you have to be pretty explicit about that, because if you don’t accept risk, you don’t get any innovation. And that means part of risk is you have to accept failure because not everything works.”
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