Bringing innovation inside an established firm, even one that has created novel ideas in the past, is not as simple as just purchasing bundled external knowledge and expecting it to work wonders at headquarters right away.
Enel CEO Francesco Starace’s mandate was to create long-term sustainable value for all stakeholders. For the energy giant to incorporate novel products and ideas from outside its own business units, Chief Innovability Officer Ernesto Ciorra used open innovation, which required systemic changes in the culture and structure of the multinational. Ciorra’s innovability teams – blending innovation with sustainability – were integrated into each business line.
