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Founded by Rich Bendis

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Branding the blockchain may seem like something of a daunting task, to say the very least, but for one ambitious entrepreneur the move into championing the crypto space has launched his business into the metaverse.

The industry has been beset by issues, from environmental concerns over the mining of bitcoin, to the controversies over trust, among individual investors but more pertinently from governments, with China the biggest player banning crypto altogether.