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New Enterprise Associates is raising a total of about $7 billion for a pair of funds, one for early-stage startup deals and another for later-stage rounds, according to people familiar with the situation. The effort represents a change to NEA’s longtime strategy of investing out of a single multistage fund.

The firm is looking to raise just under $3 billion for its early-stage strategy, New Enterprise Associates 18 LP, and about $4 billion for NEA 18 Venture Growth Equity LP, the people said. This represents a large step up...