In science the key question is “Is it true?” In management the key question is “Does it work?” But context is critical: Just because an idea works in a particular case does not mean it is a universal truth.
If you set a stretch goal, make sure that the organization has some stretch in it, or it will break. To execute a strategy, you need a dashboard covering a wide range of performance indicators. If you treat those indicators as your strategic goals, be very sure that what you are asking for is what you want, because it is what you will get.
