The question is no longer if a company should use AI, but where it brings the greatest competitive advantage. There are three areas where AI has now shifted from a “nice-to-have” to a “must-have” technology. Companies that push the boundaries of AI to sharpen predictions, boost efficiencies, and optimize the real-time pricing or stock control of their products are moving faster and further than rivals still conservatively wavering over the wisdom of using AI for these purposes.
