It has always been difficult to measure what “good” looks like in corporate innovation. For one thing, companies are always changing what they do.
“Nothing is crystallised, everything is always evolving,” says Alberto Onetti, chairman of Mind the Bridge, an open innovation consultancy. Companies have tried many different ways to innovate their businesses — setting up accelerator programmes for startups, encouraging staff to become intrapreneurs, investing in startups through corporate venturing arms. It is not always clear which of these work best.
