Approximately 70% of shoppers globally add products to their online carts — then abandon them before checking out. The reason? Most consumers say it’s because they had to create an account or faced a long or complex process prior to checkout.
Cart abandonment has beset merchants since they first began doing business online. The first true solution was express and one-click checkout payment options. Now, an emerging technology makes it easier than ever by allowing merchants to place their payment buttons anywhere online — and in the physical world. It’s called headless checkout.
Image: https://www.forbes.com
