In the early 1990s the auto industry unveiled an innovation in car manufacturing: the airbag . By October 2001, the US National Highway Traffic Safety Administration estimated that airbags had saved more than 7,500 lives. But these first airbags also killed 195 people during this period, mostly children and women under 1.70 meters. The force of the airbag impact on small bodies was brutal and until then this data was unknown.