Doha: Transforming businesses to the next level with Extended Reality (XR) which includes Augmented Reality (AR), Virtual Reality (VR), Mixed Reality (MR) and other immersive technologies that merge the physical and virtual worlds, is a priority in the region for an advanced knowledge-based economy. It is imperative to empower digital innovation and transform the way people work and interact with the growth of small and medium-sized enterprises (SMEs) through end-to-end digital transformation of their value chain, said an official during a virtual event.