The length of time users spend navigating your website can reveal whether they're enjoying their stay there or not. A shorter session often indicates that something is forcing them to leave: that could be slow site speed, poor-quality content, unappealing design, technical errors, a mismatch in expectations or a combination of these factors. A longer stay, on the other hand, indicates that visitors are finding a site useful and are enjoying the experience provided. Marketers, of course, are continually looking for ways to boost stays; the more time users spend on a site, the higher the chances that they'll consume content, develop trust in a brand and eventually convert into quality leads.
