To succeed as an entrepreneur, having a playbook for how to scale your business and process feedback is key, according to Zuleyka Strasner, founder and CEO of Zero Grocery, a plastic-free online grocery store that operates in San Francisco and Los Angeles.
“Starting a company, scaling a company is exceptionally hard,” Strasner said. “I was told that many times, but until you live it, you do not understand how all consuming this is and how truly difficult it is.”
