I was surfing the Web this weekend and stumbled across XKCD’s updated Map of Online Communities (here’s the TechCrunch writeup). The map takes real numbers and attempts to map out where Web users are hanging out online. The premise behind the map is that we no longer live in actual communities; instead, we call digital communities our home. As a small business owner and someone who spends a fair amount of time online, that concept really hit home with me.
Yesterday we heard that 69 percent of consumers are more likely to buy from a local business if there’s information available about that business on a social network. We’re hearing more and more that users are turning to social networks for recommendations and information. Small business owners need to know which communities and networks their audience relies on. Having this information helps us find “influencers” so that we can connect with them, leverage them and create content specifically for them.
To read the full, original article click on this link: How to Find Your Online Community
Author: Lisa Barone
