At a time when there has never been a greater premium placed on growth, CMOs are stepping up as lead architects of business transformation. While they have always needed to act as disruptors, what’s notably different now is their mandate to execute changes that transcend marketing and impact the growth trajectory of the entire enterprise. A great case in point: CMOs are now being tasked with driving tighter alignment between marketing and sales teams to craft more individualized buyer journeys that positively impact the bottom-line.
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