What’s the true failure rate of small businesses? Well, it depends on who you ask and whether it includes pandemic closures or not. Or, if there were economic or political drivers that worsened the closures. And frankly, it depends on who is counting and how they’re counting. It is arguable that the mistakes that make or break small businesses are similar across industries and geography. Whether it’s focusing attention on places that don’t produce income or build relationships, not setting boundaries or ignoring their online reputation, I’ve watched small businesses make these mistakes that make or break them.
