Innovation America Innovation America Accelerating the growth of the GLOBAL entrepreneurial innovation economy
Founded by Rich Bendis

Growth concept 2021 08 29 17 10 49 utcAt this point in the corporate space, it's a no-brainer to take a customer-centric approach to developing your products or services. It's all about putting yourself in the customers' shoes, and imagining what they'd find helpful and intuitive given their preferences and situations. But the way I came to lead my current company taught me that a customer-centric view could also apply to how you structure and operate your entire business. By seeing the organization through your clients' eyes, you'll support tremendous long-term growth.