If you are a serial entrepreneur, you've undoubtedly been here before — You have a great business, selling one thing. Maybe its growing oranges and selling them to a processor of orange juice. Maybe you own an eBike franchise and you rent eBikes. Or maybe you sell legal newsletters. You are very good at selling these products and services, leading to what many would classify as an entrepreneurial success. Let me share an experience I had during the pandemic and how diversification shielded me from potentially disastrous consequences.
