We published an article, "How GE is Disrupting Itself," in the October 2009 Harvard Business Review, co-authored with Jeff Immelt, Chairman and CEO of General Electric. The article introduces the phenomenon of reverse innovation. Several people have asked us about the relationship between reverse innovation and disruptive innovation, as defined by Clay Christensen.
There is an overlap between reverse innovation and disruptive innovation but not a one-to-one relationship. In other words: Some, but not all, illustrations of reverse innovation are also illustrations of disruptive innovation.
HBR: Is Reverse Innovation Like Disruptive Innovation?
