When you’ve sent out application after application to companies without hearing back, it might not be a reflection of you. More likely, it’s that your credentials are not appropriately customized for a particular role.
I often say a job posting is like a request for a proposal, and your résumé is the sales pitch. No good salesperson would send the same pitch to different clients, so why would you submit the same document to different jobs?
The truth is, that to put your best foot forward, you need to tailor your résumé for each job—or at least the jobs you’re most interested in. You might be thinking, “I don’t have the time for that!” To clarify, this is not a full rewrite of your résumé, rather a few strategic modifications to align it to specific details in the job description.
