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The idea of Pepper Content germinated in a dormitory of BITS, Pilani. The story of the founders was similar to that of average Indian teenagers who wanted to pursue engineering.
The founders realized a shared passion for content. It was clear that for brands, smartphones and the Internet had changed the principles of customer engagement and experience principles. More than 700 million Internet users, businesses included, were accessing and consuming different forms of content daily. However, access to quality content was not as easy.
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