I've found that setting goals with my team has been one of the most beneficial activities in my business. In fact, I've often said that if I were to only spend one week out of the year working on my business, I would spend it all on setting goals with my team.
But regardless of which goal-setting framework you use or how many goals you set, what's most important is honing in on the right goals for your business. When I consult with companies, I often find they're setting goals based on their gut instincts, instead of looking critically at where they should put their efforts to push the business forward as quickly as possible.