You're an entrepreneur. You're looking for ways to boost your platform and attract attention to yourself and your budding brand. As a culture, we tend to elevate authors as titans of thought who have achieved what few others ever do. So, writing and publishing a book might be the perfect answer to establishing yourself as a credible thought leader. Books are unique marketing vehicles, and for some authors, they even become a source of extra income. According to data compiled by Publisher's Weekly, last year was a record year for book sales. It seems readers can't get enough. Now might be the perfect time to write and publish your book.