Good design is a concept defined by industrial designer Dieter Rams’s principles: It makes a product useful and understandable, is innovative, aesthetic, unobtrusive, honest, long-lasting, thorough to the last detail, environmentally friendly, and involves as little design as possible. Designers strive for good design.
Image: Poster design featuring the ten principles of good design by Dieter Rams. © Daniel Skrok and Interaction Design Foundation, CC BY-SA 3.0
