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Anyone who works in the venture business or frankly just lives in Silicon Valley will be used to hearing a buzz word rise up out of nowhere to capture the technology zeitgeist and find its way into every entrepreneur’s product development plan or every aspiring entrepreneur’s pitch deck.

I call this “the puck at your feet” because it’s not where the industry is heading but rather where the industry is today. By the time you launch your buzz word feature we’ll be on to the next fad and everybody will be offering your buzz product so it won’t be differentiated. As an entrepreneur you need to think about where the puck is going.

To read the full, original article click on this link: Skate Where the Puck is Going | Both Sides of the Table

Author: Mark Suster