Large consumer goods and services companies have embraced “influencers” as brand ambassadors for more than a decade, but the rise of the creator economy has emboldened everyone from enterprise software companies to nonprofits to incorporate creators in their marketing, communication, and commerce efforts. Our panel will explore the trends fueling the creator economy, what its rise means for more conventional marketing tactics, the importance of creators in helping brands establish themselves in the metaverse, and how companies can find (or nurture in-house) relevant creators.
