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Christmas holiday background 2021 12 09 22 28 29 utcThe upcoming holiday season is not only an important time for consumers, but for small businesses, it’s a time to showcase their best marketing efforts to help them stand out among their direct competitors.

During this time of the year, the marketplace tends to become increasingly crowded, as every business seeks to get in one last bang before the end of the year. For smaller retailers, this time can either be one of the major opportunities or a loss if their marketing strategies are not properly executed.