Voormi is an American-made outdoor brand, making garments primarily out of wool. Started by ex-Microsoft employee Dan English, it’s an experiment in materials innovation with natural fibers.
Timm Smith, chief technology officer at Colorado-based Voormi says, “We like to look at everything from a tech perspective. In some ways, we’re like a Tesla, breaking new ground, but in apparel and performance fabrics.”
Image: Voormi specializes in wool-based apparel for an outdoor lifestyle.DUSTIN ENGLISH