The world, and the way we do business, is changing at a rapid pace. Globalization, digital media, and technology have shifted the traditional barriers to entry of production, distribution and communication, and they’re not as solid as they used to be. Large-scale distribution and massive media investments are no longer a requirement for success. Companies of all sizes can make direct contact with people via e-commerce and social media, ultimately enabling them to create deeper connections with their end users. People have more choices and can easily look for products that holistically meet their needs and desires.
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