Innovation America Innovation America Accelerating the growth of the GLOBAL entrepreneurial innovation economy
Founded by Rich Bendis

Team ChatWe've all seen the headlines lately--there's a good chance that we are entering a recessionary market. During these periods of economic uncertainty, one of the first things many businesses do is pull back on marketing and advertising spending. Marketing is often one of the biggest line items in a business' budget, but in my experience, turning off marketing investment completely isn't the best path to long-term success either, especially if there is an opportunity to gain market share.