2022 has been wild. When I think back to this time last year, it feels like a lifetime and a whole business cycle has gone by. In December of 2021, the economy was roaring, investments were soaring, and 2022 revenue forecasts were ambitious.
But as this year ends, like many of you, I am taking stock of a year ending very differently than it started. And because I run a startup company, I am thinking about year-end revenue. But I'm also thinking about how I measure success at the end of a very turbulent year and what it means to build a company for long-term growth and sustainability.