BMW today announced the i Vision Dee electric sport sedan at CES, a concept car seemingly positioned to rival Apple's long-rumored electric vehicle.
The i Vision Dee uses some Amazon voice-recognition technology, but primarily showcases BMW's own software-first approach to next-generation vehicles with features designed to pre-emptively tackle tech companies like Apple that are seemingly on the brink of entering the auto industry. BMW has offered over-the-air software updates for millions of its vehicles since 2019, and going forward, it is says it is focused on data protection, guiding developers, and seamless digital integration.
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