Understanding how to generate buzz is a crucial entrepreneurial skill — especially for ventures that haven’t raised jillions of dollars to spend on advertising or giant trade show booths. At last week’s MassTLC Innovation Unconference, a group of PR pros, journalists, social media experts, and entrepreneurs got together to collaboratively create this list of 43 ways to generate buzz in both traditional media and social media. It’s not a definitive list by any standard, and I don’t agree with 100 percent of it, but it collects a number of perspectives about how to get free ink for your company.
I’ve edited the original list to try to make it more useful than the rough notes from the session (which were kindly taken by Richard DiBona of Episend), and added some advice that I found myself dispensing after the session to people who stuck around. When I recall who made a given point, I’ve attributed it.
1. Know what your message is. What is important about your company and how are you going to talk about it? Have a brainstorming session to talk about how best to present your story.
To read the full, original article click on this link: Generating buzz for your venture: 43 bits of free advice from entrepreneurs, PR peeps, and journos - Innovation Economy - Boston.com
Author: Scott Kirsner
