Earlier this week Anita shared 5 Trends Uncovered at BlogWorld, commenting on several blogging-specific trends she saw while attending the show this past weekend in Vegas. Like Anita, I, too, was lucky enough to be able to attend Blogworld and came back with my own takeaways. What I found was a surprising number of presenters and small business owners taking a different look at social media, forcing themselves to admit some hard truths. These are things that, at one time, often weren’t talked about. In fact, it was almost frowned upon to utter them!
Here are four social media truths I heard SMBs finally accepting at Blogworld.
1. You can’t be everywhere.
We keep hearing that our customers are everywhere – they’re on Twitter, on Facebook, in the blogosphere, on LinkedIn, and on sites that we can barely pronounce, let alone figure out how to work. For months we’ve been racking our brains trying to figure out how to create a real presence on all the different social media sites displayed on KnowEm. You know what we’ve learned? We can’t do it. And we don’t have to. Many of the presenters at BlogWorld let us know that this was OK. We don’t have to be everywhere. We just have to find our online community and then hang out there. Instead of running yourself ragged, pick one or two sites that work best for you and your community. Spend your time there.
To read the full, original article click on this link: 4 Social Media Truths SMBs Can Finally Admit
Author: Lisa Barone
