From YouTube celebrities to chief social-media officers, these unexpected players exert outsize impact and power online -- offering new channels of communication that businesses can't afford to ignore.
Justine Ezarik
(aka iJustine) has more than 300 million video views and corporate clients from GE to Intel to Mattel.
Justine Ezarik -- known on the web as iJustine -- posted a video on YouTube this past spring about her desire to live a healthier life. She asked viewers to share their suggestions of what she might do and more than 11,000 responded. She produced five videos about those ideas that were viewed more than 2.1 million times.
To read the full, original article click on this link: The New Faces of Social Media | Fast Company
Author: Mark Borden
