Anyone who says that schmoozing isn’t critical to business success is just being disingenuous. It’s certainly been a big part of my success. If you knew me, this would come as no surprise. My wife calls me a BSer. There may be some truth to that on a personal level, but when it comes to business, I take schmoozing very seriously.
You see, business success is all about relationships, and schmoozing enables relationships. A couple of weeks ago we discussed how your network is your biggest asset, especially for top execs. Well, schmoozing is how you network. It also plays a big role in marketing and sales, getting deals done, developing and maintaining long-term relationships with customers, garnering support from your peers and coworkers, selling your ideas, even getting ahead in your career.
I’m still willing to bet that some of you, like my wife, think schmoozing is all about BSing, telling people what they want to hear, that sort of thing. So not true. In fact, the actual definition of schmooze is “to converse informally, to chat, or to chat in a friendly and persuasive manner especially so as to gain favor, business, or connections.” Who among you doesn’t consider that to be a critical part of business success?
To read the full, original article click on this link: How to Schmooze Your Way to Business Success | BNET
Author: Steve Tobak
