Last July, I wrote about the increasing emphasis in B2B marketing on justifying marketing investments, and the drivers behind this shift. Marketing Accountability and Return-on-Marketing-Investment (ROMI) are part of the new business mantra.
Research shows that over 85-90% of companies now recognize Marketing Performance Measurement as a significant priority. And yet less than 10-15% of these companies have any comprehensive process in place to measure marketing performance or ROMI.
To read the full, original article click on this link: Calculating your Website ROI « The RIC Blog
Author: Stephen Rhodes
