“Free” is a word that gets lots of attention. Buy one and get one free, win a free IPad and other “free” marketing messages surround us on-line and off line. Most if not all of the social sites and tools are “free” for use. But the reality of “free” is that it does cost the user, the buyer and the supplier sooner than later.
With the exponential growth of all things social businesses and individuals have flocked to use of social media as a means for generating new revenue. While the sites and tools appear to be “free” using them wrong can cost you dearly. The data you produce creates cost that far out way any of the benefits of “free things” you use or think you obtained. Yet “free” continues to be the lure that pulls many to an engagement.
To read the full, original article click on this link: What Does "Free" Cost? |
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