Innovators always want their offspring to be faster, better, and/or cheaper. Successful innovators constantly push novelty to create new value. But the innovators who reap the most rewarding results understand the importance of asking:
What does this innovation want you to become?
Facebook wants you to become someone who attracts, wins, and manages a social network of friends and acquaintances while becoming more sharing and open about your own life. Google wants you to become someone always willing to take a few moments to tap a few keys to explore any question you might have around any topic you might be interested in. The iPad wants you to become someone who's willing to touch and stroke your way to digital entertainment and information anywhere and anytime. The Kindle wants you to become a bookworm extraordinaire; a textually-tropic annelid who loves to read, annotate and share books and magazines.
To read the full, original article click on this link: The One Question All Innovators Need to Ask - Michael Schrage - Harvard Business Review
Author: Michael Schrage
