There’s a slide in my standard social media strategy presentation showing a young couple looking lovingly at one another. Okay, actually only the girl is looking lovingly. The boy’s face looks as if he’s brimming with ulterior motives!
The image is there to remind organizations considering social media that their strategies can’t resemble the teenage boy’s apparent dating strategy if they expect to build strong, lasting relationships.
The striking similarities between dating’s early stages and the first phases of implementing a successful social media strategy are a convenient way to gauge whether your organization’s social media strategy is likely be appropriate and successful.
To read the full, original article click on this link: Blogging Innovation » 26 Keys to Success in Social Media (or Dating)
Author: Mike Brown
