Believe it or not, the making of a video for the song This Too Shall Pass by the band OK Go has lessons for would-be innovators. The creator of the video, Adam Sadowsky, said the process of creating the complex machine for the video was a lot like what entrepreneurs go through when developing a new product or service.
He gave the talk today at the Web 2.0 Summit in San Francisco. The video for the song was created by Synn Labs and it involved the creation of a Rube Goldberg machine, a very complicated mechanical device whose purpose is to do ridiculously simple tasks. The video was released on YouTube in January and it has been viewed more than 19 million times.
To read the full, original article click on this link: Lessons for innovators from building a Rube Goldberg machine | VentureBeat
Author: Dean Takahashi
