The question came up during a recent Brainzooming innovation training session on “Taking the NO Out of Business InNOvation” about how to deal with the fear of change which can cripple efforts to introduce innovative business ideas into an organization.
One of the best ways to conquer this innovation roadblock is the widespread understanding and belief that an organization’s current path will be much worse without innovation. Think an organization’s impending financial collapse. As I paraquoted Butthead in a recent tweet, “For creating change, financial crises kick ass.”
If you don’t have a financial crisis to throw into the change mix, however, coupling an emotional appeal with legitimate customer and marketplace insights is a next best option to counteract the fear of change.
To read the full, original article click on this link: Don’t Let Fear of Change Block Innovative Business Ideas | Strategy Consulting and Strategic Planning
Author: Mike Brown
