In McKinsey’s article titled Leadership Lessons For Hard Times the leaders of 14 major companies, all seasoned CEOs or chairmen, were interviewed, asking them to reflect on what they felt they learned during hard times.
The responses from the interviews McKinsey conducted were focused on communications, people and strategy. While the leaders of these companies emphasized common elements required of leadership during hard times, one must ask, do they understand social media is exactly about communications, people and strategy ?
Forrester Research confirms that very few CEOs or board members at top global companies have any material presence on popular social media sites. Being absent from the market of conversations may mean not being aware of market sentiments.
To read the full, original article click on this link: Do CEO's Need "Social" Leadership Instructions? | Relationship Economy
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