I define innovation as any change in a process or service which creates incremental value for a customer. Notice the definition does not include any reference to technology. Technology by itself is not innovative unless applied to a process or service a customer cares about.
How do you know if something is innovative? Easy. Ask yourself, “Did this change create value for my customer?” The opposite of innovation is the status quo. I find it amusing that Ronald Regan defined “status quo” as Latin for “the mess we are in.” Which seems appropriate. Innovation always involves change.
INNOVATION IS NOT A LIGHTENING STRIKE
